How Sevo started.
I bought my first red light panel and got curious about what it was actually doing inside the cells. As a geophysicist, when I get a new tool, I read about how it works. So I read.
Red light therapy activates a specific pathway in your skin: it wakes up the mitochondria — the energy-making parts of the cell — and ramps up the work those cells do to rebuild collagen and repair damage. The biology is well-documented. What I couldn't find was a serum formulated around that pathway. Most skincare on the shelves was picked for trending ingredient names, not because the published research on those ingredients runs alongside what red light is already doing.
Around the same time, my sister was struggling with dry, breaking-out skin. She'd been buying tallow balms off Instagram — beeswax, olive oil, ingredients you'd put on leather boots before you'd put them on your face. I'd been reading skincare research anyway. So I started formulating in my kitchen. I sent her a prototype. A few days in, her skin looked calmer than it had in months. She told me to stop giving her prototypes and start making them for other people. SEVO is what came out of that. Three serums where every active was picked because its published research overlaps with red light therapy research. Same cellular pathway, two different inputs.